X
Persona Presets 2.0
Year
2026-current
Client
Krzysztof Persona
Timeframe
5 days
Persona Presets 2.0 came to us with a clear goal: launch the second version of an already proven product to an audience that had been waiting for it.
Krzysztof Persona had built a strong creator brand and a loyal audience of editors and content creators around the original Persona Presets — a set of animated subtitle effects for Adobe Premiere Pro. The 2.0 version was a meaningful upgrade with new presets, refined tutorials and a live group Q&A — but the page around it had to match the quality of the product. We had 5 days to design and ship a new sales page that could convert a hot launch audience into buyers.
The challenge
The hard part wasn't getting people to visit the page. It was making the product feel as good on the page as it does in actual use.
Persona Presets is a visual product. You can't really explain animated subtitle effects with static screenshots — you need to show them moving. At the same time, the audience was a mix of existing 1.0 owners who had to be convinced this upgrade was worth a new purchase, and new buyers who needed enough proof and clarity to commit on first contact.
On top of that, the launch followed a closed-window sales format: the offer goes live, sells out, then closes — driven by a fixed live Q&A date. That meant the page had to do its full job in a short window. There was no room for "soft launch" energy or vague messaging.
A similar "make the product feel as good as it really is" challenge also appeared in Lepsze Rolki, the related Krzysztof Persona course project, although there the goal was selling a longer educational program rather than a digital product.
The solution
We designed the page around one principle: let the product show itself, and use the rest of the page to remove every reason not to buy.
Animated previews are placed directly next to each core benefit (stand out, save time, simplicity, find your style), so visitors don't just read what the presets do — they see the actual effects animating in front of them. That single design decision carries most of the selling weight on the page.
From there, the structure moves through trust and clarity: a clear "what's in the box" section breaking down presets, video tutorials and the live Q&A session, a wall of testimonials from real creators with their handles and follower counts visible for social proof, a buy section framed around brand perception rather than just file delivery, and an FAQ that handles the most common objections — including the key 1.0 vs 2.0 question.
What we delivered
A sales-focused product landing page designed, built and launched in 5 days, ready to handle a hot launch audience and a fixed closing window.
This included:
a hero section built around the core outcome: professional animated subtitles in Premiere Pro, fast
four benefit-driven sections (visibility, speed, simplicity, style range), each paired with a live GIF preview of an actual preset
a clear "what's in the box" section covering presets, video lessons and the live Q&A meeting
a structured product content section listing the preset families and what they unlock
a creator-led social proof section with names, handles and follower counts visible
a closing-window buy section framed around investing in brand perception
a comprehensive FAQ covering compatibility, the 1.0 vs 2.0 difference, usage scenarios and post-sale support
a footer with direct creator channel links
Final effect
The page launched, sales opened, and the offer hit its target fast enough to close into a waitlist mode — exactly the kind of "sold out then closed" effect this format depends on.
Just as importantly, the page now does most of the explaining for Krzysiek. Instead of needing to walk every potential buyer through what the presets do, why 2.0 is different from 1.0 and what they'll actually use them for, he can send the link and let the page handle the work. That's exactly what a strong product page should do — replace repeated conversations with one well-built sales surface.
This project also shows something useful about turnaround times: when the product is already strong and the audience already exists, the page itself doesn't need months of work to perform. With a clear offer, real animated proof and a structure built around buying decisions, 5 days is enough.
If you have a strong product but the page around it isn't doing it justice, start with 48h Audit.