Funzy — Driving more free trials from the same spend
Year
2025
Client
Funzy
Timeframe
3 weeks
Funzy came to us looking to improve the performance of their marketing spend. The goal was straightforward but ambitious: increase the number of free trial signups without increasing advertising budgets.
Funzy came to us looking to improve the performance of their marketing spend. The goal was straightforward but ambitious: increase the number of free trial signups without increasing advertising budgets.
Funzy came to us looking to improve the performance of their marketing spend. The goal was straightforward but ambitious: increase the number of free trial signups without increasing advertising budgets.
The challenge
Despite consistent traffic from paid channels, Funzy’s existing site failed to convert visitors into trial users. The value proposition was buried under long explanations, the signup form created unnecessary friction, and proof of the product’s effectiveness appeared too far from the call to action. As a result, much of the ad spend went to waste.
Despite consistent traffic from paid channels, Funzy’s existing site failed to convert visitors into trial users. The value proposition was buried under long explanations, the signup form created unnecessary friction, and proof of the product’s effectiveness appeared too far from the call to action. As a result, much of the ad spend went to waste.
Despite consistent traffic from paid channels, Funzy’s existing site failed to convert visitors into trial users. The value proposition was buried under long explanations, the signup form created unnecessary friction, and proof of the product’s effectiveness appeared too far from the call to action. As a result, much of the ad spend went to waste.
The solution
We began with a 48-hour Audit to identify the key conversion blockers and then rebuilt the business site with a conversion-first approach. A focused landing clarified the value in just seven words, the form was trimmed to remove unnecessary fields, and proof elements were placed directly beside the CTA. These changes created a direct and convincing path to action, allowing Funzy to generate more free trials from the same ad spend.
We began with a 48-hour Audit to identify the key conversion blockers and then rebuilt the business site with a conversion-first approach. A focused landing clarified the value in just seven words, the form was trimmed to remove unnecessary fields, and proof elements were placed directly beside the CTA. These changes created a direct and convincing path to action, allowing Funzy to generate more free trials from the same ad spend.
We began with a 48-hour Audit to identify the key conversion blockers and then rebuilt the business site with a conversion-first approach. A focused landing clarified the value in just seven words, the form was trimmed to remove unnecessary fields, and proof elements were placed directly beside the CTA. These changes created a direct and convincing path to action, allowing Funzy to generate more free trials from the same ad spend.
See more projects
Browse through case studies that show how we’ve helped businesses turn ideas into measurable growth.
Fix your site in 48 hours.
Fix your site in 48 hours.