Funzy

Year

2025

Client

Funzy

Timeframe

3 weeks

Funzy came to us with a clear goal: turn more paid traffic into actual signups.

Their product helps restaurants and venues manage tables, spaces and attractions more efficiently, while also making the offer easier to present digitally. But the business page itself wasn’t doing enough to support that. The main objective was to create a page that would increase demo bookings and drive more 60-day free trial signups — without making the acquisition flow feel heavy or overexplained.

The challenge

The challenge was not a lack of traffic. It was the gap between attention and action.

Despite consistent traffic coming from paid channels, the existing page wasn’t converting as it should. The value proposition was buried under too much explanation, the signup flow created unnecessary friction, and the proof that should have helped users trust the product appeared too far from the call to action. That meant too much of the ad spend was being wasted on a page that wasn’t helping people take the next step.

This is a pattern we had already seen in modue too — a strong offer with real potential, but a user journey that made the decision harder than it needed to be. The difference was that in Funzy the focus was not on ecommerce, but on building a sharper, more conversion-driven business page around trial signups and demo intent.

The solution

We approached Funzy with a conversion-first mindset.

The page was rebuilt to make the product easier to understand, the offer easier to trust and the next step easier to take. We designed a modern hero that immediately introduces the platform and gives users a visual sense of the product. Then we structured the rest of the page around the exact questions a business owner might have before deciding to book a demo or start a free trial.

To support that, we added a bento-style feature section, a clear “how to start” flow, stronger case study and testimonial sections, FAQ and a final contact area focused on starting the conversation. On the current case page, this approach is already summarised as simplifying the value proposition, reducing form friction and bringing proof closer to the CTA.

A similar clarity challenge also appeared in Brandive, where the key work was turning scattered communication into a more focused path to action.

What we delivered

A conversion-focused business page designed to increase demo bookings and 60-day free trial signups.

This included:

a new hero section presenting the product in a clearer, more modern way
a feature-focused bento grid explaining the platform’s key capabilities
a “how to start” section built around a simple step-by-step flow
proof-driven case study sections with text, video and voice-based testimonials
a cleaner FAQ section to remove friction and answer key objections
a final contact section designed to support demo conversations and onboarding interest
a full visual direction built around a sharper, more product-driven presentation

The strategic direction behind the page also aligns with what is already visible on the current case study: a shorter, clearer value proposition, less friction in the signup process and stronger proof placement closer to the CTA.

If you want to read more about the same kind of conversion problem, see Why Your Landing Page Doesn’t Convert: 9 Real Reasons (And What to Fix First).

Final effect

The final result is a page built to do one thing much better than before: turn paid attention into qualified action.

Instead of making users work through long explanations and unnecessary friction, the new Funzy page gives them a clearer path to understand the product, trust the offer and move toward a demo or a free trial. It also creates a stronger foundation for paid traffic, because the landing experience is now much more aligned with the business goal behind the campaign.

This project also shows something important: increasing performance does not always require more traffic. Often the real issue is that the page itself is not strong enough to convert the traffic you already have. That was the exact problem here, and that was exactly what this redesign was built to fix. The existing case page already frames the project in those terms: more free trials from the same ad spend.

If you’re dealing with a similar issue, start with 48h Audit.