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Lokero
Designing and launching a two-sided storage marketplace from the ground up - in 6 weeks.
Industry / Business type
Marketplace (storages)
Scope
Custom marketplace build + SEO foundation
Results
Launched in 6 weeks
Two-sided marketplace
SEO-ready from day one
The challenge
What was the problem?
Lokero's challenge wasn't building a website. It was building a product that has to work from both sides of a marketplace at once.
One side needs to find the right space fast - by location, size, price and listing details. The other needs to publish their own space - a garage, attic, spare room or small warehouse - and present it clearly enough to be trusted. That's not a landing page or a content site; it's custom marketplace logic with multiple user intentions, categorisation and listing structure.
And it had to launch fast without sacrificing clarity. Different problem from modue, where the job was improving an existing buying flow - here we designed the logic of the platform itself from scratch.
The fix
Here's what we've changed
We designed and built Lokero as a custom marketplace built around simplicity, usability and clear information architecture.
Users can browse available spaces, compare key listing details, and open full offer pages with pricing, size, address and amenities. Owners get a dedicated submission flow to publish their own space and enter the marketplace without unnecessary friction.
To support long-term growth, we added a blog structure so the Lokero team can publish their own articles and build visibility around non-branded storage searches. The result isn't just a cleaner interface - it's a marketplace that's easier to understand for users, easier to manage for the team, and ready to acquire traffic through both product pages and organic content.
The results
And did it actually work?
Lokero launched as a fully working marketplace in just 6 weeks - with the core structure to connect both sides, support listing growth and build a base for long-term SEO.
Instead of a basic website wrapped around the idea, the platform already covers the essential flows: browsing listings, understanding offers, submitting new spaces, and supporting discovery through FAQ and blog.
For Lokero, that meant launching with something strategic instead of a visual placeholder - a platform that can actually be used, expanded and positioned for growth from day one.
If you're building a platform that has to do more than look good, start with the 48h Audit.
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