(Lokero) Driving more signups for Poland’s first storage marketplace
Year
2025
Client
Lokero
Timeframe
8 weeks
Lokero set out to launch Poland’s first peer-to-peer storage marketplace, connecting people with unused space to those who needed it. The challenge was not only to build the product itself but also to establish trust in a completely new category while making the path to signup as simple and frictionless as possible.
The challenge
As a first mover in the Polish market, Lokero had to educate users on how the platform worked and why they should trust it. Early conversion flows were cluttered and signups often stalled before reaching completion. At the same time, with no existing competition to validate the market, the brand needed strong credibility signals to reassure users and attract investor interest.
The solution
We delivered an end-to-end build that prioritized clarity and proof. The product introduced a clear “how it works” flow that explained the concept in seconds and supported it with location-based proof elements showing nearby listings to build instant trust. The signup funnel was simplified and measured step by step to remove friction at every stage, while the brand narrative was positioned around security, ease and opportunity. This approach not only accelerated adoption but also helped Lokero establish itself as the category leader. The launch generated strong traction, sparking multiple investment and buyout approaches within the first month.
