Modue
Year
2025
Client
Modue
Timeframe
4 weeks
Modue set out to enter Q1 2026 with a fully optimized store and a redesigned buying experience for its skincare sets. The goal was to significantly increase conversion and finally make the product easy to understand, while creating a configuration flow that guides users instead of overwhelming them.
The challenge
The existing configuration process was one of the main blockers to conversion. Users landed on the site and were immediately expected to understand the entire product logic and assemble their own set without any guidance. The core product section was buried too deeply, resulting in only around 30% of users reaching it at all. With no clear path, high cognitive load and scattered information architecture, most visitors dropped off before the buying journey even began.
The solution
(In Progress)
