Minerva

Year

2025

Client

Minerva

Timeframe

2 weeks

Minerva approached us with an ambitious goal: transform a complex tender-analysis platform into a tool that gives companies instant clarity on which opportunities are worth pursuing. To achieve this, the product needed a complete overhaul of its decision-making flow, a more intuitive way of teaching the system what is and isn’t relevant, and a redesigned interface that allows users to process large volumes of tenders without friction or second-guessing.

The challenge

The core issue was that users did not understand why specific tenders were marked as relevant or rejected, nor how their feedback improved the system over time. The interface forced them to jump between views, interpret scattered information and make repetitive decisions without guidance. The rejection reasons were hidden deep in UI layers, the learning experience lacked structure, and the system often surfaced tenders far outside a company’s scope. This made users feel they were working for the tool, not with it. Companies managing hundreds of tenders daily had no scalable way to evaluate relevance, leaving them overwhelmed, unsure of the platform’s accuracy and unable to trust Minerva’s recommendations.

The solution

We rebuilt Minerva’s evaluation experience around clarity, speed and explainability. The new interface introduces a structured decision panel that shows, in plain language, why a tender is considered relevant or not, allowing users to validate or correct the system with a single click. The learning assistant now acts as an active guide, highlighting uncertain cases and asking for targeted feedback so the algorithm improves continuously with minimal effort. The tender list itself was redesigned to surface the most critical information upfront — scope, budget thresholds, deadlines, categories — enabling instant scanning without opening each entry. Together, these changes transformed Minerva from a passive listing tool into a decision-support engine: one that reduces cognitive load, accelerates evaluations and gives companies confidence that the tenders they pursue truly match their strategic focus.

Don’t waste another month of traffic seding it to a page that can’t (and won't...) sell.

You’re already doing the hard part - getting people to your site. Let’s look at your key pages and see if we can turn that traffic into real leads and sales.

Conversion-focused websites & landings.
Let’s build something that actually performs.

@2025 Ravelink, All Rights Reserved

Don’t waste another month of traffic seding it to a page that can’t (and won't...) sell.

You’re already doing the hard part - getting people to your site. Let’s look at your key pages and see if we can turn that traffic into real leads and sales.

Conversion-focused websites & landings.
Let’s build something that actually performs.

@2025 Ravelink, All Rights Reserved

Don’t waste another month of traffic seding it to a page that can’t (and won't...) sell.

You’re already doing the hard part - getting people to your site. Let’s look at your key pages and see if we can turn that traffic into real leads and sales.

Conversion-focused websites & landings.
Let’s build something that actually performs.

@2025 Ravelink, All Rights Reserved

Don’t waste another month of traffic seding it to a page that can’t (and won't...) sell.

You’re already doing the hard part - getting people to your site. Let’s look at your key pages and see if we can turn that traffic into real leads and sales.

Conversion-focused websites & landings.
Let’s build something that actually performs.

@2025 Ravelink, All Rights Reserved