AT
Year
2025
Client
Adrian Tomicki
Timeframe
1 week
Adrian approached us with a clear challenge: people knew he “helps clients reach 10k/month,” but they had no idea what the actual offer was. The promise sounded attractive, yet the structure of the program, the transformation it delivers and the value clients receive week by week remained abstract. Our goal was to turn that vague outcome into a clearly communicated system and use the landing page as the main engine for driving qualified, high-intent calls.
The challenge
Despite strong proof elements and a bold financial promise, visitors couldn’t answer the most basic questions about the offer. The current landing leaned heavily on the “+10k in 120 days” claim and social proof, but it didn’t explain what the program is, how it works in practice, what stages a client goes through or what exactly they get from Adrian along the way. As a result, users filed the offer under “generic business mentoring,” struggled to see a concrete roadmap and hesitated to book a call, because they weren’t sure what they were applying for or whether they were even the right fit.
The solution
Our approach is to rebuild the page so it stops selling a slogan and starts selling a system. The hero is being reframed to clearly state what the program is, who it is for and how it takes someone from their current situation to consistent 10k/month results. The content architecture is being tightened into a coherent narrative that walks the user through the program structure, the 120-day timeline, the pillars of the system and the real proof behind it, reducing cognitive load instead of adding to it. Finally, the call funnel is being upgraded from a generic calendar drop to a higher-intent, value-led entry point that sets expectations for the call, clarifies who should apply and positions the conversation as the first concrete step in the transformation, rather than “just another discovery call.”
