Lepsze Rolki

Year

2026

Client

Tom Pietrzyk & Krzysztof Persona

Timeframe

3 weeks

Tom and Krzysztof from Lepsze Rolki came to us with a strong product and strong creators behind it — but the landing page had to do the heavy lifting of turning that value into sales.

Tom Pietrzyk and Krzysztof Persona had already built real authority around video, reels and social content, so the challenge was not to invent credibility from scratch. The goal was to package their course into a landing page that matched the quality of the product, clearly explained what the course helps with, showed who it is for and gave potential buyers enough proof to feel confident purchasing. The live course page is built exactly around those elements: a strong promise, creator authority, proof of results, student opinions and direct purchase CTAs.

Check site

The challenge

The main challenge was not lack of value. It was making that value feel obvious fast enough.

The course solves a real problem: most reels underperform not because of the algorithm alone, but because the idea, script, recording or editing simply is not strong enough. The live page says this directly, then breaks down the exact issues users struggle with — from weak concepts and poor scripts to videos that fail to hold attention.

That meant the landing page had to do several things at once. It had to clearly explain why most creators are not getting results, show why Tom and Krzysztof are credible teachers, prove that the course leads to better creative outcomes, and remove enough doubt for people to actually buy instead of postponing the decision.

This is a similar type of clarity-and-conversion challenge to Tomicki Consulting, where the offer also needed to become much easier to understand, although here the goal was direct product sales rather than booked calls.

The solution

We designed the page around one clear sales logic: problem first, then proof, then product value, then action.

The landing opens with a strong promise focused on outcome — creating reels people actually want to watch — and immediately supports that with urgency and a direct purchase path. Right after that, the structure moves into diagnosis: why most reels do not work, what usually goes wrong and why creators stay stuck in a cycle of publishing without understanding what failed. That exact narrative is already visible on the live page today.

From there, the page shifts into authority and proof. Tom Pietrzyk and Krzysztof Persona are introduced not as abstract experts, but through real creative work, collaborations and performance examples. The page references their work with brands and creators such as Red Bull Polska and Michał Wrzosek, and shows a wide set of reel examples and visible metrics to make the proof feel concrete instead of generic.

To strengthen conversion, we also built the rest of the flow around trust and decision support: testimonials from students, sections explaining the course content and bonuses, FAQ, and repeated purchase CTAs. The result is a page that not only presents the course, but actively sells it by making the value clearer and the decision easier.

What we delivered

A conversion-focused course landing page designed to support stronger sales and make the value of the product much easier to understand.

This included:

a hero section built around a strong outcome-driven promise
a landing structure that first names the user’s core problem, then explains how the course solves it
a stronger presentation of Tom Pietrzyk and Krzysztof Persona as credible creators and educators
proof-driven sections showing examples of work, collaborations and visible performance signals
testimonial sections designed to support purchase confidence
course content and bonus presentation
FAQ structure to remove hesitation before buying
repeated CTA logic built around direct course purchase

On the live site, that structure is visible through the hero, problem diagnosis, creator proof, student opinions, course content navigation, FAQ and purchase buttons throughout the page. The page also uses urgency through a sales countdown and highlights that more than 45 creators had already moved ahead by joining.

If you want to see another project where we designed a page around one clear conversion outcome, check Brandive.

Final effect

The result is a landing page that feels much more aligned with the quality of the course itself.

Instead of asking users to trust the product based on a vague promise, the page now builds the decision step by step: first by naming the problem, then by showing why Tom and Krzysztof are the right people to learn from, and finally by giving visitors enough proof and structure to feel ready to buy.

That matters because educational products live or die on clarity and trust. If the landing fails to explain the value quickly, even a great course can underperform. In this case, the page was built to do the opposite: make the value obvious, make the proof visible and make the purchase path feel direct.

If you’re selling a strong offer but your landing still does not communicate it clearly enough to convert, start with 48h Audit.